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اقتصاد::
مشروعیتبخشی اجتماعی
Also, the brand most likely generates additional social legitimisation through its voluntary commitment to the arts.
C.2.1.1-2.1.4): The re-emphasis of exclusivity and scarcity for the 'Arty Limited Edition', the attainment of social legitimisation and recognition for the 'Philanthropic LBAC' and the generation of creativity, newness and additional brand content for the 'Experimental LBAC'.
, the more the art world is rooted in the real economy and becomes a constituent part of a primarily hedonistic and consumption- oriented lifestyle (Burns, 2012), the more it jeopardises its unique appeal to, and capacity to bestow upon luxury brands both cultural and social legitimisation (Petersen, 2008).
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